4 days ago
Speaking the language of luxury travel -- a Summer Series episode
Clockwise from top left: Travel Weekly's Jamie Biesiada and Rebecca Tobin and Embark Beyond's Jack Ezon and Laura Worth.
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Travel advisors are often encouraged to seek out the more stable, and more lucrative, luxury market. But one question you might not have asked yourself is: What if you can't speak the language? There's definitely a right way to communicate with luxury-market clientele, both obvious and subtle.
On this episode host Rebecca Tobin and senior editor Jamie Beisiada talk with travel experts from Embark Beyond: CEO Jack Ezon and advisor Laura Worth, who have identified this challenge - and created a series of training modules to help advisors follow the Billionaire's Calendar; converse beyond travel in art, fashion and yachts; how to read luxury-brand tea leaves; and ways advisors can "fake it till they make it."
Episode sponsor
This episode is sponsored by Travel Insured International
Summer series
This episode is part of our annual Summer Series, where we feature some of our favorite recent Folo by Travel Weekly discussions. This episode was recorded March 7 and has been edited for length and clarity.
Related links
Learning the language of luxury
The surge in the six-figure vacation
Embark Beyond on Travel Weekly's Power List
Laura Worth of of Art & Travel
